BTB is beyond a brand, it is clothing designed and produced not just for a purpose but for a lifestyle.  Our aim is to dress the equestrian rider not just to ride but to feel their best on and off the horse, our collections are all encompassing and growing. 

BTB is known for our tailored yet contemporary style, creating modern accessible products from high performing, technical fabrics that have the feel of luxury without the price tag.

BTB is for everyone, all riders, all disciplines - for lovers of the horse.



BTB is a brand that is not only designing for purpose but for your lifestyle. Through our collections we aim create contemporary pieces using the best in technological fabrics and design to deliver to our customers an equestrian wardrobe with longevity. Our products must not only be beautiful and stylish but they must be intertwined with functionality. We have set out to empower every equestrian rider by designing clothing they can trust.


Founded by Alicia Readman in November 2014, BTB was the first equestrian business of its kind in New Zealand. Alicia identified the need for a quality and style focused brand with an economical price point. Having been involved in the fashion and manufacturing industry for the past 16 years, Alicia has grown from the business from producing a few select products into being NZ's most established equestrian brand, designing the largest range of technical, functional and stylish clothing for the NZ rider. She continues to focus firmly on the future and strives to evolve BTB even further.


BTB is committed to achieving the best sustainability practices we possibly can. Starting with the small steps of changing our packaging to 100% biodegradable bags, reducing the size of our packaging and starting the BTB Pass It On group. We are now in the process of removing the plastic from all our swing tags. We are aware the fashion industry is not kind to our planet and therefore we will continue to do help where we can.


BTB is committed to helping our loyal customers and lovers of this sport by providing sponsorship to Pony Clubs, local and national events. We have an amazing team of Affilitated Riders including our Young Rider Sponsorship who are always out and about representing BTB.

If you would like to contact us in regards to sponsoring or supporting an event please contact us.